

DIGITAL MARKETING TEAM (DMT)
Led by Zander, Dan Melick and Ryan Walker execute with over 22 years of seasoned expertise in digital marketing, our team specializes in advanced marketing stack implementation, strategic planning, and data science applications. They have collaborated with esteemed clients including Visit Florida, Space Coast Tourism, NCAA College Football, NFL, NHL, NASCAR, and Orlando Health.
Our tech stack encompasses the full spectrum of digital marketing tools, including:









Advanced GA4 implementations and BigQuery integrations
Python-based data analysis for campaign optimization
Programmatic advertising platforms and DSP management
Marketing automation through enterprise-level CRM systems
Advanced audience segmentation using first-party data
Machine learning models for customer lifetime value prediction
Real-time bidding (RTB) optimization algorithms
Attribution modeling across multi-channel campaigns
Custom API integrations for cross-platform data synthesis
At the core of our operations, we leverage data warehousing solutions and ETL pipelines to ensure seamless data flow between platforms, enabling real-time optimization of media investments and maximizing ROAS (Return on Ad Spend). Our Digital Marketing Team's track record of implementing these technical solutions speaks volumes about our dedication to delivering measurable, data-driven results that matter.